Glance Creative

Mobile Strategy:

With the impressive rise of smart mobile technology it may soon become unthinkable to have a business without having an app. Brand investment in apps is accelerating, with brands across all vertical markets adding apps to their overall digital strategies. It’s safe to say that apps are the future of digital marketing.

We can help define your entire mobile strategy and help you ensure that whichever channel or approach you take, it’s the right fit for your business and customer base.

App Design:

The first phase is a scoping, specification and wireframing phase where we get clarity of the idea and drive down into what problem you are trying to solve and how best to solve it. This involves workshop sessions with our creative and technical teams and produces a fully specified product containing full wireframes and functional specification.

The second phase is the UI design of the product where we begin to define the visual elements of the product as well as focus on what the user will feel when using it.

App Development:

Once the design is complete, we move on to the development of the product. We work in an Agile manner to ensure that we accommodate any changing priorities whilst ensuring the product is technically release-ready at any stage of development.

The final phase is the release management and store deployment (App Store and Google Play). During this phase we work with you to target your submission to your intended customers and provide links to your products for use in coordinated marketing efforts.

Social Marketing:

We can help you explore the current best practices for marketing mobile applications including Social Media campaigns (using both Facebook and Twitter paid and organic campaigns), paid user acquisition and incentivised vs. non-incentivised download acquisition.

We will work with you to tailor any marketing strategy to your business and target customer demographic to maximise user acquisition and lower CPI (cost per install) giving you the greatest chance of topping the charts.